Bob Raissman on August 1st, wherein a grown man uses the phrase "mega buzz":
"While the presence of A-Rod would not guarantee added ratings points, it would bring mega buzz to the event. Also, Fox has a tradition of adding a current player or current manager to work as an analyst in the booth, or on its pre- and post-game shows, during the World Series.
With Rodriguez, Fox would be getting a controversial superstar transcends the game, a player who is known by the casual fan, albeit for many wrong reasons. And there’s the rub."
Bob Raissman on July 10th:
"Through July 7, Yankees TV ratings on YES were averaging a 2.55 rating, down a hefty 15% from the same point in the 2014 season, according to The Nielsen Co. And average total viewership on YES’ Yankees cablecasts is 237,000, down 17% from the same point in 2014.
So, if A-Rod can’t put the Yankees ahead in the ratings department on YES, where the majority of peepers have forgot about his PED past and mostly have forgiven him (as long as he continues being productive) for past 'sins,' there is no shot — absolutely none — that extraneous eyeballs from sea to shining sea are going to go out of their way to tune into Fox’s All-Star telecast to see A-Rod. Why waste time watching a guy they still despise?"
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