No Steinbrenner-esque grab for the headlines or splashy free agent signings:
"Yet even their glorious past cannot rescue the Bombers from exile into
unfamiliar territory. The Mets now control the media landscape the
Yankees have owned for many moons. Commanding the spotlight is extremely
beneficial to the bottom line, especially when it comes to selling
tickets and producing TV ratings.
And that’s what this game is really about."
Cool.
If that's what the game is really about, then the Yankees beat the Mets in 2015.
They also beat the Mets head-to-head on the field in 2015.
They call that the Subway Series and hype it up. In 2016, the Yankees will be underdogs and the Mets will be under-performing fat cats.
"The Mets are well on their way to doing just that. While their average
season rating on SNY did not surpass the Bombers’ average on YES (2.76,
259,223 total viewers), it was the Mets’ most watched season since 2010.
The Mets are positioned to surpass those numbers in 2016. Along with a
high-beam spotlight comes the ability to capture the floaters, aka
front-running fans. They are not vocal (no first-time-callers/ longtime
morons among them) but their ranks are large."
Their ranks are small ... and, once again, the ratings indicate that nobody watches baseball on TV.
If the Mets lose Cespedes to free agency and start off the season 12-14, then the "floaters" will go watch "Better Call Saul."
"Their only loyalty is to winning. And they have been following the
Yankees, whether it be purchasing tickets or tuning in to YES. Now this
fickle core sees what the Metropolitans have done and they, too, want to
invest in the Mets future.
Of course the Bombers will survive. And there’s every chance that, once the season starts, they will thrive.
Still, it’s got to feel strange in the Bronx. For the New York Yankees,
the brand with all that history and tradition, are now officially
flying under the radar."
"Even though the entire Daily News sports writing staff will be rooting against the Yankees, there is every chance that, once the season starts, the Yankees will thrive."
There are some pretty obvious flaws in Raissman's logic ... if the "floaters" are loyal to winning, then why have they been following the Yankees and tuning into YES? The Yankees have not won a playoff game since 2012.
The fickle core is not a core. It's a fickle periphery.
The fans stay with their team. It's just that dormant Mets fans wake up and buy brand new Daniel Murphy Lip Balm because their team is advancing in the playoffs.
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