50% of nothing is still nothing.

Once again, I conclude that nobody watches baseball on TV:

"When the Mets came to terms with Yoenis Cespedes, Sandy Alderson did not only ink a bona fide game changer, he signed a player who is a TV ratings changer — something the Yankees, as of today, do not have."

Nobody will watch regular season baseball games to see Yoenis Cespedes.


"In 2015, before the Mets acquired Cespedes from Detroit, SportsNet New York was averaging a 2.25 household rating, 202,911 total viewers, on its Mets telecasts. Once Cespedes arrived in Queens, the average rating increased by nearly a full point and total viewership increased by over 100,000 viewers."

Exactly.

A paltry 300,000 viewers.



"Who on the current Yankees roster can produce those kind of results? Alex Rodriguez? That’s doubtful. Last season, on the comeback trail, A-Rod was a curiosity. This season, his story is not as compelling, unless the Yankees Entertainment & Sports Network uses him in the booth when he’s not playing. Perhaps the Bombers’ Trio Grande — relievers Andrew Miller, Dellin Betances, Aroldis Chapman — will quickly turn into eyeball magnets."

It will be easy for the YES Network to attract more viewers than Mets games.

Just put on some replays of NFL games.

Or maybe a live feed  of Isaac Mizrahi selling new slippers in a variety of colors.


"Cespedes is backed by a charismatic choir, the best young starting pitchers in baseball, major attractions in their own right. This gives the Mets a good chance of pushing the ratings needle to the max from jump street on a nightly basis.

Still, the ultimate ratings generator is winning — no matter who is doing it. Success is what eventually captures the 'floaters,' front running fans (and there are a significant number of them) who glom on to the hot baseball team in town and jack up the TV ratings.

Now, they lean Mets. After all, they did make it to the World Series.

With Yoenis Cespedes."

These floaters that Raissman always talks about ... where are they? The Mets got a 3.0 with the floaters.

The Mets will get big ratings when they play the Yankees, the Nationals, and if they have a rematch with the Royals (Opening Day, of course). The rest of the time, regular season baseball games get tiny ratings.

Cespedes is not a monumental superstar by any means. He is, like, the 4th-best LFer. He isn't the second coming of Babe Ruth.