Subway.

I have to admit, these greedy attempts to rip off the average fan have finally backfired:

"The highest payroll in baseball did not help the Yankees in their failed bid to make the World Series. Charging as much as $58 to park has not helped the company that runs the parking lots around Yankee Stadium, either.

Bronx Parking Development Company, the operator of the lots, has defaulted on nearly $240 million of its bonds because of overambitious forecasts and less expensive transportation alternatives for fans, like the subway and Metro-North Railroad."

This goes way back to the first day of economics class when you learn about the price sensitivity of the demand for sugar and high fructose corn syrup. It's why the label on the soda says sugar "or" high fructose corn syrup.