Saturday, September 20, 2014

In corporate speak, it's known as "optics."

Though optics has a very specific meaning -- it's the study of light -- the word is now widely used to mean, simply, how something appears.

If you fall for a PR attempt at good optics, you are an infantile fool.

Mike Lupica, unsurprisingly, in an infantile fool:

"When Major League Baseball’s Bud Selig and Rob Manfred wanted to suspend a dozen guys last year, and drop a richly deserved hammer on a drug cheat like Alex Rodriguez, they didn’t talk about a conduct committee or wait around for law enforcement to throw the first punch against Anthony Bosch, drug pusher to the stars. They went right after Bosch with a lawsuit for interference and you know what happened in that moment? They became real enforcers, not people simply posing that way."

Wow. "Real enforcers."

 It's incomprehensible to me that Selig's PR play worked so well.

We got ARod. Steroid era over.

 
By the way, here's a short list, Mr. Enforcer ... and this does not go back to the good ol' days.

The current AL MVP is a drunk driver.

Who knows how many cheaters helped Baltimore win the AL East and Buck Showalter win Manager of the Year? It's a number somewhere between 1 and 50. We know for sure it isn't 0.


Selig is hardly an enforcer. Selig is a corporate poser and Lupica is his water boy.






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